De IONESCU represents the epitome between traditional and modern men's fashion. Born from our love for Hemp and devotion to sustainability, De IONESCU aims to tackle fast fashion’s status quo by using 100% hemp fabric, due to its biodegradable and natural fibre qualities. Since it is all too rare these days to find handmade garments ethically fashioned from the heart, with just a needle and thread, De IONESCU is committed to supporting local artisans and working with responsible manufacturers - all apparel being entirely handcrafted in Transylvania.